Work
A selection of creative projects
Here are several project samples from my years as a creative. Every project and business is unique. Don’t see what you’re looking for here? Please reach out to discuss your ideas. I’m excited to learn more.
Logo Design, Branding, + Website Design
Designed a new website and logo/brand identity for Journey HR Consulting, whose founder and principal consultant wanted to establish an online presence and warm, approachable, professional identity for her new consulting business.
Rebranding: Comprehensive Brand Identity Package for Maturing Small Business
Designed and launched a full rebrand in an effort to mature the brand for a successful and growing small business caterer, hoping to better reflect their style, taste, and quality, and grow their reach to luxury, high-style clientele.
Dental Infographics
Designed several infographic-style posters to encourage treatment acceptance in dental offices. Using Canva elements, the design conveys important patient-focused information to help guide their decisions for dental care. The tools also provide the dental team with talking points and clear communication that supports patient interactions and frequently asked questions about treatment.
Website Design + Google Strategy
Designed a new website for Greg Asselin, a Rhode Island Concrete and Construction Contractor, who wanted to establish an online presence outside of Facebook. The site is optimized for Google search ranking alongside a Google Business Profile and reputation management strategy.
Social Media + Brand Identity
Social media graphics for sharing blog articles on Smart Dental Network’s Facebook and Instagram profiles
People + Culture Communications
Managing all design and communications for Plum and its teams and affiliated offices, Plum’s fun, fresh vibe needed to come across in all HR-related and culture-focused communications and graphics via newsletters, emails, digital bulletin boards, event signage, social media, and training tools.
Website Design + Content Strategy
Brand design, logo design, content strategy, copywriting, website design, development, launch, email marketing, patient communications, social media marketing, and additional creative and communication needs for a RI Dental Emergency Alliance of dental practices providing emergency care during the COVID-19 shutdown.
HR Engagement Events
Designed digital communications graphics for employee engagement and events, collaborating with the company’s HR and Executive teams.
Technical Design + Layout
I was instrumental in the entire project’s research, design, writing, layout, production, and distribution strategy for Dominion Diagnostics, Alpharma, and Dominion’s Clinical Scientific Advisory Board. Monitoring patient usage of scheduled controlled substances is a major concern and responsibility of prescribing clinicians in Addiction Medicine, Pain Management, and other specialties. Utilizing InDesign and other Adobe tools, this handbook’s design collects the most effective techniques for monitoring pharmacotherapy, with an emphasis on opioids, into a practical, objective, and comprehensive strategy.