Rebranding: Comprehensive Brand Identity Package for Maturing Small Business
Full Rebranding for SKBT | Small Kitchen Big Taste
Small Kitchen Big Taste (SKBT) came to me with a challenge—help us mature our brand through a rebranding initiative to open up new opportunities in the luxury, high-style catering space. Over several months, I worked closely with SKBT’s Owner and Creative Director to understand everything about their current brand reputation, ideal clients and partners, and brand story to create a refreshed brand narrative and new design that would reflect the level of elegance, taste, style, and hospitality. The deliverables included a comprehensive brand package, brand style guide, color study, competitive research, logos for various treatments and mediums, photography collaboration, swag selection and artistic direction, new print collateral, and other marketing materials for clients and partners.
Visit SKBT’s website to see the branding in action
