Experience & Expertise

Wound Pros Management Group, Inc., Remote | March 2025 - January 2026*

*The company has closed; all employees were offboarded.

Associate Vice President, Communications and Marketing (Head of Communications & Marketing)

Senior communications and marketing leader responsible for enterprise internal and external communications, executive messaging, employee engagement support, content marketing, graphic design, and growth marketing initiatives across a healthcare organization experiencing tremendous change.

• Led all internal communications strategy, aligning leadership priorities, operational initiatives, and culture messaging across corporate, clinical, and operational teams.

• Served as primary communications advisor to executive leadership, developing organizational narratives, executive updates, leadership presentations, and change communications.

• Designed and launched the company’s first corporate intranet, creating a centralized knowledge and collaboration hub supporting operations, HR, onboarding, and leadership communications.

• Rebuilt the internal weekly newsletter program with a modern editorial and visual system, introducing leadership features, culture storytelling, recognition programs, and special editions for major initiatives.

• Designed new corporate sales presentations and scripts in partnership with Leadership, Strategy, and Market Growth to reframe the company’s value proposition and shift the narrative for growth.

• Established new internal communications frameworks to support growth, talent acquisition, operational change, and cross‑functional alignment.

• Led communications planning for organizational change initiatives, process improvements, and business transformation efforts.

• Unified previously siloed creative and content teams into a cohesive communications function with shared standards, workflows, and accountability.

Plum Dental, Warwick, RI | December 2019 - January 2025

Vice President, Marketing and Communications (December 2023 - January 2025); Vice President, Marketing, Communications & Talent (January 2023 - December 2023); Vice President, Marketing and Communications (June 2020 - January 2023); Director of Marketing (December 2019 - June 2020)

Key member of a small corporate leadership team. Responsible for all internal and external communications, graphic design, marketing, and brand-related activities with a values-driven focus on messaging and brand consistency (design/identity/values/voice), digital presence/advertising (website design/optimization, SEO, PPC campaigns), and patient engagement programs. Supported talent acquisition and business development.

• Led graphic design, brand strategy, digital marketing, communications, and team culture initiatives for 28 brands and the parent company that led to rapid business growth through patient acquisition, talent recruitment, and provider/practice acquisition; contributing to 25-45% annual revenue increases. 

• Developed and launched a new multi-location WordPress website, content, and design strategy, achieving measurable impact through localized SEO and UX focus, resulting in a 250% increase in year-over-year organic traffic and 117% unique visitor growth in 2024. (Link provided upon request) 

• Established a successful earned media reputation management process utilizing Google Reviews, increasing reviews by 1,123% (5,368 total) from 2020-2024, securing #1-3 Google Local MapPack rankings for all locations, and boosting patient acquisition, loyalty, and talent recruitment. 

• Engineered all internal communications and brand consistency solutions, utilizing Trello, shared content, and branded templates for enhanced efficiency and ease in launching targeted campaigns, retaining team talent and patients, and coordinating team events to drive culture and collaboration. 

• Designed and launched an on-site new hire training program and a 50+ module self-guided LMS learning platform, streamlining onboarding and improving team readiness and engagement. 

• Led project management, design, and launch of various patient products and solutions, including a B2C patient financing program integrating user feedback and featuring intuitive design and messaging to drive enrollment and loyalty. (Link provided upon request)

Dominion Diagnostics, North Kingstown, RI | March 2003 - December 2019

Director of Marketing and Sales Training (April 2015 - December 2019); Director of Marketing (December 2003 - April 2015); Graphic Designer (June 2003 - December 2003); Graphic Design Intern (March 2003 - June 2003)

Led an integrated marketing and design team to build the brand from startup. Accelerated national growth to support expanding markets, established industry thought leadership, and contributed to innovative product development and revenue growth. 

• Led planning, graphic design, and execution of all marketing and communications assets to drive new customer acquisition and enhance existing customer satisfaction, overseeing the creation and distribution of all print and digital content to ensure brand consistency across all channels.  

• Collaborated with executive team, department heads, industry thought leaders and experts, and sales teams to cultivate shared vision, brand, and strategy.

• Developed a consistent and compelling brand voice and identity across internal and external channels,  reinforcing a strong customer value proposition in Dominion’s B2B2C market.  

• Designed customer loyalty strategies, managed a cost-optimized annual budget, and collaborated cross-functionally on new product launches for diverse target markets.  

• Led process improvement initiatives and product/service development efforts, providing strategic leadership to enhance operational efficiency and build strong outcomes.

• Designed and delivered live sales training programs, virtual eLearning modules, and webinar content to train and educate sales executives and service managers.  

• Acted as Product Launch team leader to bring innovative products to market, collaborating with executives, R&D, Lab, Clinical Services, IT, and other department leaders.

• Wrote and produced all company-wide internal communications and external content, including press releases, social media content, internal and customer newsletters, white papers, technical articles, industry reports, presentations, and communications supporting HR and employee culture.

• Managed corporate event strategy and employee engagement program design, including 50+ annual trade shows, annual corporate meetings, sales and new hire training, learning and development, HR-focused support for employee satisfaction, experience, wellness initiatives, and recognition.

• Contributed to UX/UI design and development of in-house software, collaborating across stakeholders to optimize functionality and deliver solutions for enhanced efficiency and client satisfaction.